Thursday, June 21, 2007

Make search engines index your site and create traffic

Unique Content: In order to create this targeted traffic, you will need to have original quality content (possibly written from your own) to be displayed, resulting useful to the visitors. Anyway, this is not sufficient to bring you lots of traffic. You need a quality exposure of your website in the major sources of targeted traffic. Nowadays, the major sources from where you can get traffic are search engines and web directories!

There are millions of search engines around here, but the most important ones are Google, Yahoo and MSN in this order. Another important website in which check your popularity is Alexa, that ranks the websites up to their current traffic.


Every Search Engine has got its own indexing algorithm, and every one of them has got different ranking criteria. Furthermore, Search Engines update their algos on a regular basis and a website that was ranking #1 for many keywords, can drop in the ranking the next day. Don't put all your eggs in a basket . If you just point on a single website and for any reason it falls from the rankings, your efforts will be vain. That's why is better to earn $5/day on several websites instead of $50/day on a single one.

These are some tips that will make search engines acknowledge about your website:

1) Get backlinks: That means you must have links pointing to your website from other sites, possibly on a different IP class and from websites whose content is related to yours. The higher Page Rank the other sites will have, the more the Search Engines are indexing their pages and they will note about your link, and the bots will come to your site. Many people obtain links by purchasing them, others by spamming guest books (but DON'T do this, because it's SPAM). The better way to obtain links is to create quality content: if your site is interesting, people will link to your website without need that you ask them to do it. You can get some good links as start putting your website URL in forum signatures, if the forums in which you stay allow this practice.


2) Create a proper robots.txt file in your server: robots.txt is a file frequently picked up by the search engines, letting them to know if you have content you do not want indexed by the bots. I don't need to reinvent the wheel since there are nice tutorials about robots.txt out there.

3) Make your pages correctly linked between them : broken links are penalties for your indexing

4) Use proper meta tags and titles: Once you have got good keywords, select the best 4 among them and make sure they are present (in the same order) in your title and meta tags. Put them also in your page as the first and the last present in the body content. Make them bold or italic if you feel so. This should help your ranking. Currently I am testing this strategy and I will let you know about the results. The most important thing when creating a website is to obtain links to let search engines know that you exist. Search Engines also have a submit feature in which you can directly submit to them your URL, but there are people saying that this will lead to a penalty on your rankings so to be sure don't do it.


5) Don’t Forget to Ping: Another nice thing you should do to improve your traffic is to have a constantly updated blog on your website. Looks like SEs love blogs, and index them often. Once you have updated your blog, ping it using services like Ping-O-Matic and Blog Flux Pinger. Those services will list your blog in their ping pages, which are constantly monitored by the major search engines.

No comments: