How Search Engine Rank Your Web Page?

Every search engine follows some algorithm to determine where your pages rank for particular search term. It is not possible to create a web page which satisfies every search engine algorithm completely.

Some search engine notice the keywords density and position of keywords on the page to determine the page rank of web page. If the web page is about “website design”, the density is the number of times that keyword appears on the page. Keyword position is where the phrase appears. If phrase appears in Meta tags and body tag of the web page, search engine will see this web page as more relevant page which has the words “website design” appearing once in the middle of the page.

Other factor that contributes in the page rank is link popularity. Good websites usually have other sites linking to them. Each link is considered as a vote by search engine algorithm. Greater the links means grater the vote which result more traffic and good page rank of the web page.