Press Release Power

I'm sure by now you've heard about how Press Releases can help your marketing campaigns on the Internet. But besides from people telling you, do you have any quantitative evidence that it's worth the time to craft a newsworthy release?

From a search marketing perspective, this is one of the best ways of killing two birds with one stone. Besides getting exposure for your site, you are also creating web saturation. By having the possibility of your release getting picked up by multiple media outlets, you quickly and cheaply get eyeballs looking at your product or service, and ultimately, traffic to your site.

Being that the Internet has grown to being a social environment with the ultimate goal of personalization for each user, how can anyone get their message out?

With blogs, RSS readers and news aggregators becoming more popular, the user is becoming more selective to what they want to see. This is something every marketer should embrace.

Now, instead of spending thousands to blast an add that may only be relevant to 10 percent of your audience, you can now selectively target your audience and deliver your message.

Since the majority of us do not have Google's bankroll, we are left to find less expensive ways to drive visitors to your site. This is where one can get onto a level playing field with the big spenders.

To demonstrate the power of the press release, take a moment to review some stats on a campaign that was conducted in early December.

PR Service: PRWeb.com

Price: $80.00 USD
(Note: - you can submit free press releases, but you won't have access to any tracking stats, and you lose some services.)

For the above mentioned fee, the $80.00 includes:

Properly Optimized, RSS/XML Feed, Next Day Distribution, ability to attach files, featured, listing appears on: Google News, Overture, eMediaWire, Yahoo News, Excite News, DogPile, MetaCrawler, Inktomi, MSN News, Lycos News, AskJeeves News, Feedster and Topix News

Quite the bang for your buck, eh?

The Press Release in question was for a free service, and it was geared for Christmas use, so keep that in mind as you review the information.

Reads: 88,380

(This number indicates how many times the press release was accessed from the PRWeb site and other distribution points where they have the ability to measure a click through. This number does not include the number of journalists that have received the release through email.)

Estimated Pickup: 3,908

(This number estimates the number of times the press release was picked up by a media outlet. This does not indicate how many times the story appeared in the media. It simply attempts to estimate media interest in the release.)

Now how many places on the Internet can give you those type of numbers for getting traffic to your site?

To try and get an accurate number for a "typical" Press Release, another release was submitted in March of 2005, for a new paid-for service.

Reads: 80,375

Estimated Pickup: 1,362

Still pretty impressive, even if it's just to get some traffic, or brand name exposure.

If you're serious about your business, $80.00 is easily worth the investment for this type of return.