This article is for the people who don’t know much of Internet Marketing. Let me introduce this powerful source of marketing in my words.
Web has been always evolving, changing, searching & indexing with Time. But the new trend of Marketing / Promoting through Internet as primary medium is quickly catching on, in the present dynamic world. In comparison with traditional Advertising, Online promotions tend to offer best deals to consumers / customers since they can attract large number of target audience / visitors to their websites if they have Search Engine Friendly site with good mix of Marketing and Optimization. This helped the overall market of Online Advertising very much.
Internet Marketing is also referred as Online / Web Marketing also. It has many components. Some of them are as follows:
· Search Engine Marketing
· Search Engine Optimization
· Social Media Optimization and Marketing
· Viral Marketing
· Banner Advertisement
· Including in Comparison Shopping Sites
· E-mailers / Email Marketing
Thursday, August 9, 2007
What is Internet Marketing? Introduction & Information
SEO Tools - QTP to Automate SEM Tasks
Anytime did you have any idea to automate some of the tedious, time taking SEO tasks?
I got it today and here is the solution for it.
QTP ( Quick Test Professional ) is an excellent Automation Tool which would solve the manual work which is repetitive. It is actually an automated testing solution which provides functional test and regression test automation.
Search Engine Optimizers ( SEO ) and Search Engine Marketers ( SEM ) can use QTP to full advantage by automating the Pay Per Click ( PPC ) campaign Management, Search reports generation for Analysis, keyword optimization in Bulk and can even manage campaign bid optimization.
QTP works in two modes
1) Context Sensitive Depending on the clicks and
2) Low Level will considers mouse movements such as X and Y co-ordinates
QTP has two View options
1) Keyword View: In this view, we can see the Screens.
2) Expert view: This view is where the Code is written. Coding will also include scripting
QTP also has the following Check Points
1. Standard - Used for Text
2. Page - Can be used to check page download time
3. Bitmap - may be used to check the images
4. Database Checkpoint
5. XML Checkpoint
6. Accessibility Checkpoint
7. Text Checkpoint
All the QTP is working based on the macros saved in Object Repository Manager.
- - - Here the activities are recorded
- - - Macros can be defined and analyzed
QTP also has feature called Exception Handling. This is used in Recovery Scenarios.
This option would handle run-time errors. Hence the process will flow smoothly.
Use Quick Test Professional as a Search Engine Optimization Tool and enjoy Automated SEO Tasks.
Fast Optimization Techniques for websites
Below are the set of optimization tips all can try for really quick results in Search Engines.
1) Use Blog optimization. You will achieve it.
2) Create a blog, attach to your site and ping all the major blog search, technorati websites.
3) Use web 2.0 websites to promote your website. Have articles, post in forums, comment in others blogs and reach Top 50, 100 of web 2.0 sites.
These all can be achieved in hours...
Last but not least, traditional option. Create Google sitemap in XML and submit it to Google, sitemap.html to your homepage and urllist.txt (sitemap with only URLs, save it with that name) submit it to yahoo. MSN accepts all of above.
Latest Technique is
Have link to your website from very high PR value sites. This is the best form of creating instant worth to your site and traffic flows. It Works. 100%.
Optimize pages for Social Media Sites - SMM - SMO
Social Media optimization and Marketing could give you traffic (yes, targeted traffic) in long term without bothering of spending for clicks/visits.
Promote your website in web 2.0 sites and try to make them popular by asking all of our friends to add the website to their online bookmarking accounts. Write Articles and post your signature, comment in popular blogs, Answer in Yahoo Questions, reply in Forums, be a part of all happening web 2.0 sites.
One of my site had 258 sources of traffic. Many of them, honestly speaking I too don’t know... It happens and it happens when you are having success in the above said SMO (Social Media Optimization) and SMM (Social Media Marketing)
Social Media Optimization / Marketing - SMO & SMM - Online Networking
What is Social Media optimization (SMM) and Social Meda Marketing (SMM)?
The concept is, With your Social Network, Create your Brand or promote through Word-of-Mouth on internet.
You need good networking / communication skills for this. And also copywriting...
Have a profile in Facebook, myspace and orkut.... try to add yourself into communities / Groups - connnect to people and message / scrap / ping them.
hi5, ringo and some others too are good social netwrking sites.
Then gofor online Bookmarking sites.
Digg, Del.icio.us and reditt are cool.
Then write articles / post and digg them, add them to these bookmarking sites.
Same day, have
Then go for Article submission directories / Press Release websites.
Write about your website/blog - what services/products you provide or just give info.
This all, if you can do it for the next 3-4 weeks, u would start SMO and SMM.
PPC Campaign Management - Google Adwords - Pay Per Click Tips
I came across an interesting conversation regarding PPC Campaign management.
Hope this will help you all to manage you Pay Per Click Campaigns.
Q: How to do keyword price adjustments in ppc?
A: check your landing page - your keyword and adcopy, all these 3 should contain the keyword. Add
Q: How to
A: First of all, try to identify the ideal position for your ad in the ranking page as its displayed on search engine. You have position preference in Adwords, where your ad will be shown only if the position you specified is guaranteed for your keyword at a certain CPC. Enabling this feature will result in increase your CTR very much, but be careful it may reduce your number of impressions and hence clicks.
Q: What are Longtail Keywords?
A: Longtail refers to additional keywords which could surround your main product/service and make sense (Actually the whole combination of general words with your main keyword which can be queried by users on search engines)
Q: How to get more longtail keywords?
A: Try to use thesaurus and have keyword research on wordtracker or Google sandbox keyword tool. Check for your referral log (really a Gold Mine) on your server. This too gives you keywords which are getting you visitors to your website.
Q: Suppose I am using one landing page for 40 keywords, can I put 40 keywords in meta tag of landing page?
A: yes, u have to.... otherwise whats the use of a page - u put pen on meta tags and sell shoes in that page?
Your relevancy will increase if u use keywords in meta tags.
Q: How to create and manage an ideal PPC Campaign?
A: Simple - create campaigns then Adgroups with a Relevant Adcopy and insert Keywords.
You will need to group similar landing page keywords into 1 adgroup.
Campaign name and adgroups should also contain keywords.
We need to put all keywords of adgroup into landing page.
You have advanced options for keyword insertion at adcopy level and destination url level too
Ex: If shoes is campaign then walking and running should be adgroups. shoes/Product names should be the keywords.
Back Links Creation without Link Exchange
Follow the below points and it would be very easy to create lots of non-reciprocal Link backs from other websites/web pages.
1. Directory Submission: To have more Backlinks, submit your website for free web directories. Dmoz is the first directory to be submitted, as Google prefers it. In Paid directories, Yahoo Directory listing with $299 is worth a try.
There are hundreds of free directories and some of the others take nominal fees to include your website in their directories.
Only caution is submit into right and relevant category in those directories and also change the linking text (Famously called as Anchor Text). Have 4-5 variations of Linking Text and also Descriptions.
If its possible try to include Inner page (deeper webpage) of your website into the directories which helps in getting visitors directly to the Product/Service page than to the homepage.
2. Blog Promotion: Try to promote your website in blogs. Search for high ranking, most famous blogs in your field and Comment in those blogs. Try to actively participate in others blogs and keep intouch with popular blog writers. With good rapport from your side, someday they may write about your website. You never know, what goodness can bring to you in your life...
3. Signature: Have your signature with web address in your emails and in messages which you respond in forums. This will increase your websites traffic.
4. Promote by Publishing: Try to give Press Releases (Many free services are available on net) and create Articles and submit to all article websites. When they are published, you will get free back links from good places.
